Amazon
Senior Art Director, Device Brand Studio
Sept 2020 – Present

Led art direction for flagship global campaigns supporting go-to-market launches across Kindle, Echo, Fire tablets, and Alexa+, Amazon’s next-generation AI assistant, shaping how these products are introduced and understood by customers worldwide.

Partnered with VP- and SVP-level leadership across Brand, Product, and Marketing to define narratives and align execution for flagship launch moments.

Defined and scaled global brand systems, launch frameworks, and creative standards adopted across teams and markets, ensuring consistency, speed, and a high bar for craft across the full customer journey.

Applied AI-assisted design to accelerate iteration and expand creative exploration.

Amazon Music
Senior Visual Designer
2019 – 2020

Led creative for in-app experiences and integrated campaigns, shaping how the brand engaged customers across product and acquisition channels.

Developed scalable visual systems and campaign frameworks supporting initiatives that contributed to 55 percent year-over-year growth.

Amperity
Art Director
2019

Led creative for demand generation and lifecycle marketing, shaping how the brand connected with prospective customers across digital channels.

Developed scalable campaign and email frameworks that improved lead generation and consistency.

Nordstrom
Lead Visual Designer
2018 – 2019

Led visual direction for seasonal campaigns across retail and digital, defining how the brand showed up in-store and online.

Translated seasonal strategy into cohesive campaigns in partnership with marketing and merchandising teams.

POP (Digital Creative Agency)
Senior Visual Designer
2017 – 2018

Led creative for launch campaigns including Microsoft Surface across email, social, and sales tools.

Developed multi-channel campaigns for Target, including brand pages and social placements.

Microsoft
Senior Visual Designer
2017

Led creative for seasonal campaigns and online events across Microsoft Store and Xbox.

Elevated campaign storytelling and execution across digital experiences.

Freelance / Independent Creative
Creative Director, Art Director and 3D Artist
2009 – Present

Led branding, packaging, and campaign work across consumer products, technology, and service-based brands.

Served as a digital sculptor on toy design for properties in partnership with DreamWorks and Cartoon Network.

Additional Experience

Design and art direction roles across Eddie Bauer, Phinney Bischoff, Double Knot Creative, David Riley & Associates, and Mossimo, leading brand development, campaign work, and retail experiences for clients including Walt Disney Imagineering, Universal Orlando Resort, GE Healthcare, BECU, Microsoft, and Target, with work spanning brand identity, integrated campaigns, apparel graphics, packaging, and customer-facing environments across physical and digital channels.

Education

California State University, Long Beach
Visual Communication / Graphic Design (BA coursework)