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I led creative strategy, design, and execution for the launch, shaping how new capabilities could be introduced without disrupting a product customers already love.
Kindle Scribe
Product Launch
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I led creative strategy, design, and execution for the launch, shaping how new capabilities could be introduced without disrupting a product customers already know well.
The Kindle Scribe is the most significant evolution of the Kindle in over a decade, transforming the beloved reading experience into one that supports both reading and writing. With a 10.2" E Ink display and integrated stylus, it brings together book and notebook while preserving the simplicity Kindle is known for.
The Kindle Scribe is the most significant evolution of the Kindle in over a decade, transforming the beloved reading experience into one that supports both reading and writing. With a 10.2" E Ink display and integrated stylus, it brings together book and notebook while preserving the simplicity Kindle is known for.
Kindle carries deep emotional equity. Customers see it as a sanctuary. The challenge was to introduce new interactivity and intelligence without disrupting that sense of calm.
Kindle carries deep emotional equity. Customers see it as a sanctuary. The challenge was to introduce new interactivity and intelligence without disrupting that sense of calm.
The work was anchored in familiar behaviors like reading, reflecting, and note-taking, with new functionality layered through context rather than explanation.
The campaign elevates the product through a mix of live action and CG while preserving what customers already love
about Kindle.
The work was anchored in familiar behaviors like reading, reflecting, and note-taking, with new functionality layered through context rather than explanation.
The campaign elevates the product through a mix of live action and CG while preserving what customers already love about Kindle
