-
I led creative strategy, design, and execution for the launch, developing narrative films, product demonstrations, and supporting imagery that defined how writing could be introduced within a product customers already know well.
Kindle Scribe 2022
Product Launch
-
I led creative strategy, design, and execution for the launch, developing narrative films, product demonstrations, and supporting imagery that defined how writing could be introduced within a product customers already know well.
Kindle Scribe introduces writing to Kindle for the first time, turning a familiar reading experience into something more personal and expressive, and opening up new ways to read, think, and capture ideas in one place.
Kindle Scribe introduces writing to Kindle for the first time, turning a familiar reading experience into something more personal and expressive, and opening up new ways to read, think, and capture ideas in one place.
Writing on Kindle was entirely new, and the product needed to be understood immediately while still feeling familiar.
The campaign focuses on showing how writing fits naturally into the Kindle experience, balancing narrative moments with clear product demonstrations. Each moment reinforces how reading and writing come together in a way that feels simple and intuitive.
Writing on Kindle was entirely new, and the product needed to be understood immediately while still feeling familiar.
The campaign focuses on showing how writing fits naturally into the Kindle experience, balancing narrative moments with clear product demonstrations. Each moment reinforces how reading and writing come together in a way that feels simple and intuitive.
